Born in Tottenham in North London to Nigerian, JayO is an emerging talent staking his claim for a seat at the table of the upper echelons of the UK scene. Merging the smooth warmth of contemporary R&B with the rhythmic nuance of Afrobeats, the singer-songwriter’s sound is vivacious and colour-laden, a giving and generous listening experience.
Now signed to 0207 Def Jam, the rising star is back with another stellar offering, “Often”. Continuing on the vibrant sonic path that his early October single “Back” set upon, the RZ-produced beat is atmospherically groove-laden, with JayO offering up a performance oozing with craft and cheek-laden charisma, his vocal presence seamlessly, gliding effortlessly atop the broody instrumental backdrop.
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